I build ideas — and the systems that make them matter.

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BadArt.AI

A virtual art gallery celebrating the worst art made by generative AI while remaining delightfully and intriguingly human.

In a world obsessed with scale, I’m interested in the ideas that still feel human. The kind that move culture, shape businesses, and leave something meaningful behind.

I’m Raul Arantes — a Creative Director based in Dubai, currently leading integrated work at Havas Middle East.

Over the past two decades, my work evolved from crafting ideas across design, film, and digital into leading teams, building creative systems, and shaping integrated work across global brands and markets.

Today, I work at the intersection of creativity, technology, culture, and business — developing ideas that travel across platforms, disciplines, and audiences, while building environments where creativity can thrive with purpose.

My experience spans Brazil, London, Singapore, Hong Kong, Shanghai, and the Middle East, with work recognized by Cannes Lions, The Webby Awards, New York Festivals, and others.