The lines between originality and imitation have become increasingly blurred in the ever-evolving landscape of content creation.

Creative agencies are paid to develop ideas that will get people to spend time watching commercials, clicking on ads, or visiting websites. We hope to learn about behaviours along the way and tailor that response accordingly.

Over the years, I met many creative people obsessed with particular ideas. It is common to get seduced by way of thinking, a method or a style, where any input or challenge draws similar or repetitive conclusions.