Google Cloud

SFF 2022

Google Cloud understands today's technology requirements and the need to innovate continuously. The project helped Google Cloud to explore the theme of sustainable growth to support Fintech businesses to transform and solve challenges now and in the future.

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Let's get
solving!

Client: Google
Agency: Media.Monks, 2022
My Role: Creative Direction

 

 

Google Cloud was looking to build a booth at the biggest FinTech festival in Singapore that spans three days of conversations around sustainability and FinTech. We delivered the lead strategy, creative platform, on-site deliverables, booth fabrication, wayfinders and much more.

Google Cloud helps accelerate progress daily for customers and partners, big or small, despite the circumstances. Whether your business is early in its journey or on its way to digital transformation, Google Cloud can help solve your toughest challenges. Digital transformation is more than "lifting and shifting" old IT infrastructure to the cloud for cost-saving and convenience.

True transformation spans the entire business and enables every person and organization to transform. Google Cloud profoundly understands today's technology requirements and the need to innovate continuously. With that in mind, we explored the concept of sustainable growth as a starting point for why organizations should build their cloud transformation and solve their biggest challenges by adopting Google Cloud solutions.


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The future opens up dialogue around potentiality, solutions and opportunities. Google Cloud gathers people to talk about how we can solve the future together.

Using quotation marks to indicate questions and discussions, we overlay these icons atop one another to create the notion of ideas coming together. The results are strong, multi-coloured hues of the brand framing the importance of curiosity and openness.

The booth is a space where leaders and learners meet with Google Cloud — where ideas overlap and dialogues intersect.

Using quotation marks to indicate questions and discussions, we overlay these icons atop one another to create the notion of ideas coming together. The results are strong, multi-coloured hues of the brand framing the importance of curiosity and openness.

Booth
design

The booth is a space where leaders and learners meet with Google Cloud — where ideas overlap and dialogues intersect. 

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Campaign

Using quotation marks to indicate questions and discussions, we overlay these icons atop one another to create the notion of ideas coming together.

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I had the pleasure to work on this project with an incredible team. Aishah Haroon, Alireza Sadeh, Bobby Tay, Brenda Li, Jaihoun Habibi, Jasmijn van Roon, Kwok Leong Lee, Liz Ch'ng, Pranay Singh, Rita, Rodrigo Kuo, Rowell Tan, Stephanie Tyan, Tan Juan Ken, Vanessa Sosnierz, Aaron Webber, Eduardo Marzionna, Elbert Niezen, Hadi Muslim, Hoi Rui Tang, Ives van Neck, Jaslyn Tjhai, Jia Qi Chin, Kerby Ng, Maya Perotti, Munas Van Boonstra, Paulo Meconi, Rodrigo Kuo, Sherzod Mirzaakhmedov.


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© Raul Arantes 2022
Creative Director