Google: Safer With Google

Google

Safer with Google

Talking about security is difficult, but not bringing attention to the problem is worse – and having secure passwords is more crucial than ever before.

Project Information

Talking about security is difficult due to the rise of scams that instil fear in users - making them feel their current accounts are unsafe. However, not bringing the problem to their attention can negatively impact users, resulting in losing personal information, password, account, etc. The challenge was to develop a concept that finds the balance between a positive mindset and a sense of urgency.

Credits

Client — Google
Agency — .Monks (formerly Media.Monks)

Role — Creative Direction & Design Direction

Led the creative and design direction, developing a visual and storytelling framework that translated complex digital safety topics into clear and engaging experiences. Created alongside a multidisciplinary team, with Clubcamping leading the animation and production execution.