Google

Safer With Google

Talking about security is difficult, but not bringing attention to the problem is worse – and having secure passwords is more crucial than ever before.

Google

Safer With Google

Talking about security is difficult, but not bringing attention to the problem is worse – and having secure passwords is more crucial than ever before.

Talking about security is difficult due to the rise of scams that instil fear in users - making them feel their current accounts are unsafe. However, not bringing the problem to their attention can negatively impact users, resulting in losing personal information, password, account, etc. The challenge was to develop a concept that finds the balance between a positive mindset and a sense of urgency.

A pleasure to work on this project with Karl Chan, Noi Sudirman, Ken J Tan, Alvaro Sanchez Samur, Andy Loo, Giovanna Vivoli, Jared Plummer, Jia Qi, Joao Flores, Joe Sen, Lara Tay, Lara Tay, Seen Chew, Sibylla Henninger, Stephanie Tyan, Tomas Louter.

Client: Google
Agency: Media.Monks Singapore
My Role: Creative Direction

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© Raul Arantes 2022
Creative Director