Year in Search 2021

Every day, millions of people across the world turn to the search bar with their curiosities and concerns. Every year, Think with Google publishes the Year in Search report with the top five consumer trends to help marketers drive their business forward.

Project information
In the world of marketers, understanding consumers is an essential part of the job. Think with Google publishes the Year in Search report using search data to identify the top five consumer trends to make sense of the infinite number of searches done every year.

By looking at the top searches, marketers can get valuable insights into what people care about. These valuable insights can help marketers make decisions that can bring positive business impact.

Working together with Google Brand Studio and collaborating closely with the studio's creatives, designers, strategists and producers, the project consisted of creating, designing and building branding, motion, promo and film systems, style guides and assets adapted to different markets globally.

The task required working across different timezones with designers, producers, animators and developers within the MediaMonks network.
Client: Google
Agency: Media.Monks, 2021
My Role: Creative Direction, Art Direction, Design Direction

I had the pleasure to work on this project with an incredible team. Kwok Leong Lee, Lucia Muñiz, Tim Ruiters, Sibylla Henninger, Rowell Tan, Noi Sudirman, Joao Flores, Joe Sen, Kep Bruinsma, Lara Tay, Alvaro Sanchez, Daniel Correia, Derri Ng, Jaap Bosman, Vanessa Law, Rebecca So, JiaQi Chin, Dave Rhodes, Stephanie Tyan, Tan Juan Ken, Lara Tay, Kyle Thomas, Judah Nagler, Erik-Jan ten Brinke, Ron Davis, Sjoerd Vijfhuizen, Tobias Boets, Virginia Weiss, Yesica Palomé, Zyko Mende, Paulo Meconi, Camila Mostaza, Matt Derham, Gonçalo Marques, Ives van Neck, Jacob Nemec, Lucas Vilchez Coll, Luis Mosqueira, Miguel Hermida, Patricio Burzaco, Scott Rothman, Soichiro Nishigaki, Jelle Prins, Joanna Mal, Marloes de Rijke, Meera Sankar, Michiel van Zummeren, Penny Wu, Tobias Boets, Agus Mari, Agustin Pelliza, Agustin Sánchez, Al Nicolini, Amanda Tan, Annie Leavens, Arjen Meijer, Belén Saralegui, Brandon Lew, Callum Edwards, Camila Mostaza, Eugenia Massochi Smith, Francisca Mejía, Francisco Medel, Germán Suasnábar, Jaap Bosman, Jacob Nemec, Jared Plummer, Jesica Popper, John Hammelmann, Jorn Bergmans, Leonardo Lola, Lio Ruiz, Lucas Vilchez Coll, Lucia Antonietti, Mary Grundy, Michiel Schriever, Michiel van Zummeren, Miguel Hermida, Nicky Houghton, Patricio Burzaco Pato, Agnes Kes, Arjen Jongeneel, Tetsunori Watara. Special thanks to Brand Studio, Matt Clack, Julien Michel, Jihye Lee, Michele Laudig, Joel Cruz, Jerome Senaillat.

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© Raul Arantes 2023
Creative Director