In the world of marketers, understanding consumers is an essential part of the job. Think with Google publishes the Year in Search report using search data to identify the top five consumer trends to make sense of the infinite number of searches done every year.
By looking at the top searches, marketers can get valuable insights into what people care about. These valuable insights can help marketers make decisions that can bring positive business impact.
Working together with Google Brand Studio and collaborating closely with the studio's creatives, designers, strategists and producers, the project consisted of creating, designing and building branding, motion, promo and film systems, style guides and assets adapted to different markets globally.
The task required working across different timezones with designers, producers, animators and developers within the MediaMonks network.
I had the pleasure to work on this project with an incredible team. Kwok Leong Lee, Lucia Muñiz, Tim Ruiters, Sibylla Henninger, Rowell Tan, Noi Sudirman, Joao Flores, Joe Sen, Kep Bruinsma, Lara Tay, Alvaro Sanchez, Daniel Correia, Derri Ng, Jaap Bosman, Vanessa Law, Rebecca So, JiaQi Chin, Dave Rhodes, Stephanie Tyan, Tan Juan Ken, Lara Tay, Kyle Thomas, Judah Nagler, Erik-Jan ten Brinke, Ron Davis, Sjoerd Vijfhuizen, Tobias Boets, Virginia Weiss, Yesica Palomé, Zyko Mende, Paulo Meconi, Camila Mostaza, Matt Derham, Gonçalo Marques, Ives van Neck, Jacob Nemec, Lucas Vilchez Coll, Luis Mosqueira, Miguel Hermida, Patricio Burzaco, Scott Rothman, Soichiro Nishigaki, Jelle Prins, Joanna Mal, Marloes de Rijke, Meera Sankar, Michiel van Zummeren, Penny Wu, Tobias Boets, Agus Mari, Agustin Pelliza, Agustin Sánchez, Al Nicolini, Amanda Tan, Annie Leavens, Arjen Meijer, Belén Saralegui, Brandon Lew, Callum Edwards, Camila Mostaza, Eugenia Massochi Smith, Francisca Mejía, Francisco Medel, Germán Suasnábar, Jaap Bosman, Jacob Nemec, Jared Plummer, Jesica Popper, John Hammelmann, Jorn Bergmans, Leonardo Lola, Lio Ruiz, Lucas Vilchez Coll, Lucia Antonietti, Mary Grundy, Michiel Schriever, Michiel van Zummeren, Miguel Hermida, Nicky Houghton, Patricio Burzaco Pato, Agnes Kes, Arjen Jongeneel, Tetsunori Watara. Special thanks to Brand Studio, Matt Clack, Julien Michel, Jihye Lee, Michele Laudig, Joel Cruz, Jerome Senaillat.
Client: Google
Agency: Media.Monks Singapore. 2021, 2022
My Role: Creative Direction, Art Direction, Design Direction.
Additional projects
Google: Safer With GoogleTalking about security is difficult, but not bringing attention to the problem is worse
Prudential x SuperM 슈퍼엠 'We DO'Bringing positivity and helping people to be physically and mentally healthy
Nike: I Got NextCelebrating young basketball players and encouraging them to play the game
Standard Chartered: ShipbreakingMaking the industry safer for workers, cleaner for the environment
Standard Chartered: WildlifeFighting money laundering that fuels the illegal wildlife trade
Volkswagen: Space CrossExploring consumers' imagination
Standard Chartered: Living LongerHelping people make better financial decisions
Quickbooks: Through the YearsPowering prosperity for small businesses in SEA
Nescafé: A Little InspirationA little bit of inspiration for accomplishing those mundane tasks
Chernobyl (Чорнобиль)A documentary about the life of residents in the Exclusion Zone
Windblown.inInterface experiments, screen interactions and reusable prototypes
Emotive ExperimentsExperimenting with brain-controlled technology and custom interactive apps
Standard Chartered: Unlimited $averIntroducing the savings account that lets you live a life without limits
Heineken: #OpenSPEvery great city offers an endless adventure within its sky-scraping towers and neon-lit streets
Great Northern HotelA carefully balanced concept combining past and future to create a relevant experience
H2Oh!Refreshing key visuals with a touch of infused fruit flavour
Missing Families From The Street MarketConstructing the story of a peculiar family and its members
Illustration BDExploring shapes and colours
Nike: Black and WhiteCelebrating a football club history and legacy
Face IllustrationShapes and faces
Data BendingCorrupting digital data for aesthetics postdigital
Hong Kong (香港)Visually exploring the Fragrant Harbour
Pacsafe: eCommerceRedefining a new shopping experience
Honda SMSProject type
Creative Coding ExperimentsExploring creative computer programming for digital and physical