In the world of marketers, understanding consumers is an essential part of the job. Think with Google publishes the Year in Search report using search data to identify the top five consumer trends to make sense of the infinite number of searches done every year.

By looking at the top searches, marketers can get valuable insights into what people care about. These valuable insights can help marketers make decisions that can bring positive business impact.

Working together with Google Brand Studio and collaborating closely with the studio's creatives, designers, strategists and producers, the project consisted of creating, designing and building branding, motion, promo and film systems, style guides and assets adapted to different markets globally.