Google

Year in Search 2021

Every day, millions of people across the world turn to the search bar with their curiosities and concerns. Every year, Think with Google publishes the Year in Search report with the top five consumer trends to help marketers drive their business forward.

Google

Year in Search 2021

Every day, millions of people across the world turn to the search bar with their curiosities and concerns. Every year, Think with Google publishes the Year in Search report with the top five consumer trends to help marketers drive their business forward.

In the world of marketers, understanding consumers is an essential part of the job. Think with Google publishes the Year in Search report using search data to identify the top five consumer trends to make sense of the infinite number of searches done every year.

By looking at the top searches, marketers can get valuable insights into what people care about. These valuable insights can help marketers make decisions that can bring positive business impact.

Working together with Google Brand Studio and collaborating closely with the studio's creatives, designers, strategists and producers, the project consisted of creating, designing and building branding, motion, promo and film systems, style guides and assets adapted to different markets globally.

The task required working across different timezones with designers, producers, animators and developers within the MediaMonks network.

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I had the pleasure to work on this project with an incredible team. Kwok Leong Lee, Lucia Muñiz, Tim Ruiters, Sibylla Henninger, Rowell Tan, Noi Sudirman, Joao Flores, Joe Sen, Kep Bruinsma, Lara Tay, Alvaro Sanchez, Daniel Correia, Derri Ng, Jaap Bosman, Vanessa Law, Rebecca So, JiaQi Chin, Dave Rhodes, Stephanie Tyan, Tan Juan Ken, Lara Tay, Kyle Thomas, Judah Nagler, Erik-Jan ten Brinke, Ron Davis, Sjoerd Vijfhuizen, Tobias Boets, Virginia Weiss, Yesica Palomé, Zyko Mende, Paulo Meconi, Camila Mostaza, Matt Derham, Gonçalo Marques, Ives van Neck, Jacob Nemec, Lucas Vilchez Coll, Luis Mosqueira, Miguel Hermida, Patricio Burzaco, Scott Rothman, Soichiro Nishigaki, Jelle Prins, Joanna Mal, Marloes de Rijke, Meera Sankar, Michiel van Zummeren, Penny Wu, Tobias Boets, Agus Mari, Agustin Pelliza, Agustin Sánchez, Al Nicolini, Amanda Tan, Annie Leavens, Arjen Meijer, Belén Saralegui, Brandon Lew, Callum Edwards, Camila Mostaza, Eugenia Massochi Smith, Francisca Mejía, Francisco Medel, Germán Suasnábar, Jaap Bosman, Jacob Nemec, Jared Plummer, Jesica Popper, John Hammelmann, Jorn Bergmans, Leonardo Lola, Lio Ruiz, Lucas Vilchez Coll, Lucia Antonietti, Mary Grundy, Michiel Schriever, Michiel van Zummeren, Miguel Hermida, Nicky Houghton, Patricio Burzaco Pato, Agnes Kes, Arjen Jongeneel, Tetsunori Watara. Special thanks to Brand Studio, Matt Clack, Julien Michel, Jihye Lee, Michele Laudig, Joel Cruz, Jerome Senaillat.

Client: Google
Agency: Media.Monks Singapore. 2021, 2022
My Role: Creative Direction, Art Direction, Design Direction.

Additional projects

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Standard Chartered: ShipbreakingMaking the industry safer for workers, cleaner for the environment

Standard Chartered: WildlifeFighting money laundering that fuels the illegal wildlife trade

Volkswagen: Space CrossExploring consumers' imagination through storytelling

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Quickbooks: Through the YearsPowering prosperity for small businesses in SEA

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Chernobyl (Чорнобиль)A documentary about the life of residents in the Exclusion Zone

Windblown.inInterface experiments, screen interactions and reusable prototypes

Emotive ExperimentsExperimenting with brain-controlled technology and custom interactive apps

Standard Chartered: Unlimited $averIntroducing the savings account that lets you live a life without limits

Heineken: #OpenSPEvery great city offers an endless adventure within its sky-scraping towers and neon-lit streets

Great Northern HotelA carefully balanced concept combining past and future to create a relevant experience

H2Oh!Refreshing Key visuals with a touch of fruit flavour

Missing Families From The Street MarketConstructing the story of a peculiar family and its members

Illustration BDExploring shapes and colours

Nike: Black and WhiteCelebrating a football club history and legacy

Face IllustrationShapes and faces

Data BendingCorrupting digital data for aesthetics postdigital

Hong Kong (香港)Visually exploring the Fragrant Harbour

Pacsafe: eCommerceRedefining a new shopping experience

Honda SMSProject type

Creative Coding ExperimentsExploring creative computer programming for digital and physical

© Raul Arantes 2022
Creative Director