Great Northern Hotel
A carefully balanced concept combining past and future to create a relevant and innovative experience. The Great Northern Hotel is an exquisitely designed, luxurious boutique hotel in London, offering unrivalled value to the discerning traveller.
A Historic London Landmark
About The Project
The project required careful analysis of different audience behaviours to prioritise certain aspects, preserving patterns throughout the navigation and adapting to the user environment accordingly, creating a consistent multi-device experience.
The hotel has various target audiences including holiday and business travellers, commuters and so on, given its proximity to important London transport hubs such as King's Cross, St. Pancras and Euston stations. This proximity was significant and offered many opportunities. Both the desktop and mobile websites provide the same necessary information about the hotel, rooms, restaurant, bars and photos, including a journal, with high-frequency updates. The content strategy required the same sort of content on both versions of the website, emphasising mobile, focusing on user acquisition and retention.
An iconic boutique hotel metres from St Pancras International, the building evokes the first railway age’s style, glamour, and elegant, contemporary design.
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