Nescafé

A Little Inspiration

In the world of Nescafé, inspiration is the motive and the reward for accomplishing those mundane tasks. You just need a little bit of inspiration.

Project information
A simple mindset, a "can do" spirit, and a sense of humour are the keys to getting through the adversities of an exhausting day. With this scenario as the starting point, the campaign was created, bringing the idea that "with a little inspiration, you can".

The fully integrated campaign includes two TVCs, online activation, OOH, POS, and six special editions of Nescafé cans.
To stimulate consumers physically and mentally, helping them get things done, we created special editions of Nescafé cans. Each one presents a visual puzzle, inviting consumers to play each one online.
Credits
Client: Nescafé
Agency: Publicis Hong Kong
My Role: Art Direction, Design Direction
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© Raul Arantes 2023
Creative Director