NESCAFÉ "A LITTLE INSPIRATION"
Inspiring consumers to get things done
Life is not that easy. In the world of canned coffee, inspiration is the motive and the reward for accomplishing those mundane tasks. Nescafé can be that little kick that stimulates consumers physically and mentally, helping them get things done. They just might need a little bit of inspiration.
A simple mindset, a "can do" spirit and a bit of sense of humour are the keys to get through the adversities of an exhausting day. With this scenario as the starting point, the campaign was created, bringing the idea that "with a little inspiration, you can".
The fully integrated campaign includes two TVCs, on-line activation, OOH, POS, and six special editions of Nescafé cans.
For all six special editions of Nescafé cans, each one presents a visual puzzle, inviting consumers to play each one online.
Agency: Publicis Hong Kong
My Role: Creative, Art Direction, Design