Nike

Black and White

Nike celebrates São Paulo based club Corinthians, promoting its new jerseys, inspired by the team uniform from the 70s, a significant era in the club history.

Project information
The club has been historically recognised by the colours black and white for most of its entire history. The new jerseys presented their characteristic colours and contained narrow vertical stripes that were the starting point for the campaign's core idea.

Following the 2014 FIFA World Cup hosted in the country, the brand wanted to promote the club by adopting an illustrated theme celebrating the club's history and legacy. With the concept "over here is black and white", the commercial shows the difference between Corinthians' spirit – who knows no compromise – and everyone else – because "you're either black and white or you're not." The campaign ran through social media and Nike Football brand channels with a strong positive response.
Credits
Client: Nike
Agency: Wieden+Kennedy São Paulo
My Role: Creative concept, Design
nike-black-white-shirt_black
brasao

Additional projects

Google Year In Search 2021Every year, Think with Google publishes the Year in Search report with the top consumer trends

Google: Safer With GoogleTalking about security is difficult, but not bringing attention to the problem is worse

Prudential x SuperM 슈퍼엠 'We DO'Bringing positivity and helping people to be physically and mentally healthy

Nike: I Got NextCelebrating young basketball players and encouraging them to play the game

Standard Chartered: ShipbreakingMaking the industry safer for workers, cleaner for the environment

Standard Chartered: WildlifeFighting money laundering that fuels the illegal wildlife trade

Volkswagen: Space CrossExploring consumers' imagination

Standard Chartered: Living LongerHelping people make better financial decisions

Quickbooks: Through the YearsPowering prosperity for small businesses in SEA

Nescafé: A Little InspirationA little bit of inspiration for accomplishing those mundane tasks

Chernobyl (Чорнобиль)A documentary about the life of residents in the Exclusion Zone

Emotive ExperimentsExperimenting with brain-controlled technology and custom interactive apps

Standard Chartered: Unlimited $averIntroducing the savings account that lets you live a life without limits

Great Northern HotelA carefully balanced concept combining past and future to create a relevant experience

Windblown.inInterface experiments, screen interactions and reusable prototypes

H2Oh!Refreshing key visuals with a touch of infused fruit flavour

Missing Families From The Street MarketConstructing the story of a peculiar family and its members

Illustration BDExploring shapes and colours

Face IllustrationShapes and faces

Data BendingCorrupting digital data for aesthetics postdigital

Hong Kong (香港)Visually exploring the Fragrant Harbour

Google Ads: Scaled EducationScaled Education can drive product adoption & revenue by elevating the user learning experience

Pacsafe: eCommerceRedefining a new shopping experience

Honda SMSProject type

Google Cloud at SFF 2022Helping Google Cloud to support Fintech businesses to grow sustainably

Google Ads: 3P ChatExploring instant chat marketing to drive business impact across industries

Room 205Exploring creative computer programming for digital and physical

© Raul Arantes 2023
Creative Director