Powering prosperity for small businesses in new SEA

QuickBooks is an accounting software package developed and marketed by Intuit. Intuit’s responsibility is to power prosperity for small businesses in new global markets.


Already an established brand in the US, this campaign was the first attempt by Intuit to expand its market outside the US and into Southeast Asia and beyond, key priority markets for the brand. With the main focus in small and midsize businesses (SMBs), very often family businesses, the challenge was to increase brand awareness and product benefit messaging that anchors on the global brand positioning – however still allows the audience to understand what QuickBooks is. Despite the diversity in the region, the serviced based solution shares attributes and desired benefits to SMBs. What unites all of them is the everyday reality of running a small business. 


A pleasure to work on this project with Perry Essig, Satbir Chatha, Tuomas Peltoniemi, ZhenZhang Yee, Dennisa Yao, Jimmy Kim, Andrew Donlan, Alice Farebrother, Andrea Lau, Ian Ong, KoonHoong Muk, Jimmy Neo. Client: Quickbooks Agency: TBWA Singapore My Role: Creative Direction