Room 205

Creative Coding Projects

Laser installation

Project information
The installation consisted in a custom software communicating with laser projectors and a fog machine. The software also used audio analysis to constantly extract values from a music file that would be used as parameters to control specific properties in the laser projectors, offering a diverse and nearly random reaction.
Sound was crucially important as a way to enhance the physical experience. In my view, one of the elements I wanted to bring to the experience was to challenge the viewer by creating some sort of discomfort.
The audience would enter the room and would experience the work for the duration of the ambient music, approximately 5 minutes. The opposing laser projections would move rapidly and following different patterns, reacting according to the music. The fog produced by the haze machine was dense and made the beams extremely bright, creating an asphyxiating and toxic atmosphere contrasting with rich dancing colours.
In the final day of the performance, although all the safety measures were taken and alarms and equipments professionally tested, during the demonstration, the alarms were set off twice causing the building to be evacuated in both occasions. A formal apology for the event and the assessment of risks of the work were made. Luckily, no major incident or accidents happened during the building evacuation. During such traumatic event, some questions actually came to my mind in regards to the experience that the work caused.

The connection between the custom app, written in Cinder, was made possible with the Enttec DMX USB Pro. The Enttec DMX USB Pro is industry standard interface for connecting PCs and Macs to DMX512 lighting networks. Compatible with the broadest range of Commercial and Free software it is the fastest and most reliable interface available.
Masters/Thesis project
Physical installation
Personal project

Additional projects

Google Year In Search 2021Every year, Think with Google publishes the Year in Search report with the top consumer trends

Google: Safer With GoogleTalking about security is difficult, but not bringing attention to the problem is worse

Prudential x SuperM 슈퍼엠 'We DO'Bringing positivity and helping people to be physically and mentally healthy

Nike: I Got NextCelebrating young basketball players and encouraging them to play the game

Standard Chartered: ShipbreakingMaking the industry safer for workers, cleaner for the environment

Standard Chartered: WildlifeFighting money laundering that fuels the illegal wildlife trade

Volkswagen: Space CrossExploring consumers' imagination

Standard Chartered: Living LongerHelping people make better financial decisions

Quickbooks: Through the YearsPowering prosperity for small businesses in SEA

Nescafé: A Little InspirationA little bit of inspiration for accomplishing those mundane tasks

Chernobyl (Чорнобиль)A documentary about the life of residents in the Exclusion Zone

Emotive ExperimentsExperimenting with brain-controlled technology and custom interactive apps

Standard Chartered: Unlimited $averIntroducing the savings account that lets you live a life without limits

Great Northern HotelA carefully balanced concept combining past and future to create a relevant experience

Windblown.inInterface experiments, screen interactions and reusable prototypes

H2Oh!Refreshing key visuals with a touch of infused fruit flavour

Missing Families From The Street MarketConstructing the story of a peculiar family and its members

Illustration BDExploring shapes and colours

Nike: Black and WhiteCelebrating a football club history and legacy

Face IllustrationShapes and faces

Data BendingCorrupting digital data for aesthetics postdigital

Hong Kong (香港)Visually exploring the Fragrant Harbour

Google Ads: Scaled EducationScaled Education can drive product adoption & revenue by elevating the user learning experience

Pacsafe: eCommerceRedefining a new shopping experience

Honda SMSProject type

Google Cloud at SFF 2022Helping Google Cloud to support Fintech businesses to grow sustainably

Google Ads: 3P ChatExploring instant chat marketing to drive business impact across industries

© Raul Arantes 2023
Creative Director