Standard Chartered
Shipbreaking
Thousands of shipbreakers risk their lives to earn a living. Standard Chartered works with shipyard owners in Bangladesh to change how things are done in the industry.
Standard Chartered
Shipbreaking
Thousands of shipbreakers risk their lives to earn a living. Standard Chartered works with shipyard owners in Bangladesh to change how things are done in the industry.
Shipbreaking is an important economic activity that allows the ship’s materials, especially steel, to be recycled and made into new products. But it is also hazardous and not adequately regulated.
The Hong Kong Convention intends to address all the issues around ship recycling, including the fact that ships sold for scrapping may contain environmentally hazardous substances such as asbestos, heavy metals, hydrocarbons, ozone-depleting substances and others. It also addresses concerns raised about the working and environmental conditions at many of the world's ship recycling locations.
Ship recycling employs an estimated 200,000 workers in Bangladesh, with around a million people directly or indirectly related to the industry.
Standard Chartered actions improve ship recycling practices, promoting sustainable practices in these sectors while supporting local economic growth and prosperity.
Each ship takes months to be broken apart. This fact posed incredible challenges to the creative and production process, requiring lengthy preproduction due to unpredictable conditions, difficulty in access, long delays, etc. Besides the TVC, the campaign also contained several content pieces tailored to each social platform and special formats.
The campaign rolled out globally, emphasising Standard Chartered main markets in Asia, Africa and the Middle East; and in different channels such as digital, social, and OOH.
I was thrilled to work along with the very talented team at TBWA\ Singapore and SixToes. Thanks to: Eve Aw, Hagan De Villiers, Perry Essig, Laurent Pastorelli, Gary Steele, Sol Zoleta, Robin Nayak, Vanessa Soh, Michele Bouquet, Haydn Evans, Melissa Hill, Andy Norris, Rachael Wong, Melissa Tam, Janice Tay, Gilda Orru, Jamal Paiman, Lawrence Hu, Jaron Ngoh, Elliot Davis, Valery Seng, Monta Neinberga, Deena Kamisan, Kat Toh, Winnie Choo, Mark Doney, Grace Ng, Christina Rios, Danial Khalis, Widad Ismail, Danial Hakim, Akanksha Nair, Leigh Arbon, Mathilde Blethon, Anne Brandner, Franziska Krueger.
Client: Standard Chartered
Agency: TBWA Singapore
My Role: Creative Direction, Art Direction, Design
Additional projects
Google Year In Search 2021Every year, Think with Google publishes the Year in Search report with the top consumer trends
Google: Safer With GoogleTalking about security is difficult, but not bringing attention to the problem is worse
Prudential x SuperM 슈퍼엠 'We DO'Bringing positivity and helping people to be physically and mentally healthy
Nike: I Got NextCelebrating young basketball players and encouraging them to play the game
Standard Chartered: WildlifeFighting money laundering that fuels the illegal wildlife trade
Volkswagen: Space CrossExploring consumers' imagination
Standard Chartered: Living LongerHelping people make better financial decisions
Quickbooks: Through the YearsPowering prosperity for small businesses in SEA
Nescafé: A Little InspirationA little bit of inspiration for accomplishing those mundane tasks
Chernobyl (Чорнобиль)A documentary about the life of residents in the Exclusion Zone
Windblown.inInterface experiments, screen interactions and reusable prototypes
Emotive ExperimentsExperimenting with brain-controlled technology and custom interactive apps
Standard Chartered: Unlimited $averIntroducing the savings account that lets you live a life without limits
Heineken: #OpenSPEvery great city offers an endless adventure within its sky-scraping towers and neon-lit streets
Great Northern HotelA carefully balanced concept combining past and future to create a relevant experience
H2Oh!Refreshing key visuals with a touch of infused fruit flavour
Missing Families From The Street MarketConstructing the story of a peculiar family and its members
Illustration BDExploring shapes and colours
Nike: Black and WhiteCelebrating a football club history and legacy
Face IllustrationShapes and faces
Data BendingCorrupting digital data for aesthetics postdigital
Hong Kong (香港)Visually exploring the Fragrant Harbour
Pacsafe: eCommerceRedefining a new shopping experience
Honda SMSProject type
Creative Coding ExperimentsExploring creative computer programming for digital and physical