Standard Chartered

"Wildlife"

Criminal syndicates kill an elephant every 25 minutes for its tusks. Then they abuse the financial system to legitimise the proceeds. Standard Chartered is working with partners to fight the money laundering that fuels the illegal wildlife trade.

Standard Chartered

"Wildlife"

Criminal syndicates kill an elephant every 25 minutes for its tusks. Then they abuse the financial system to legitimise the proceeds. Standard Chartered is working with partners to fight the money laundering that fuels the illegal wildlife trade.

The illegal wildlife trade is driving species around the world to extinction. It is also a highly profitable, organised crime that fuels corruption, impoverishes communities and inspires violence worldwide. The campaign focused on promoting Standard Chartered's work to fight financial crime that directly impacts wildlife.

By taking several measures and collaborating with partners in problematic countries, the bank can help prevent wildlife trafficking by targeting the industry's heart: the money.
Standard Chartered and similar financial institutions can utilise their existing infrastructure and financial intelligence to support law enforcement efforts to pursue the trade's greatest beneficiaries.

I was honoured to work and collaborate with war photographer Kate Brooks, who recently launched a documentary on the issue of wildlife and conservation, The Last Animals. The Last Animals is a story about an extraordinary group of people who go to incredible lengths to save the planet's last animals.

The campaign rolled out globally, focusing on main markets in Asia, Africa and the Middle East; and different digital, social, and OOH channels.

elephant-horz-001
sunset-vert-001
tusks-vert-001

I was thrilled to work along with the very talented team at TBWA\ Singapore and SixToes. Thanks to: Eve Aw, Hagan De Villiers, Perry Essig, Laurent Pastorelli, Gary Steele, Sol Zoleta, Robin Nayak, Vanessa Soh, Michele Bouquet, Haydn Evans, Melissa Hill, Andy Norris, Rachael Wong, Melissa Tam, Janice Tay, Gilda Orru, Jamal Paiman, Lawrence Hu, Jaron Ngoh, Elliot Davis, Valery Seng, Monta Neinberga, Deena Kamisan, Kat Toh, Winnie Choo, Mark Doney, Grace Ng, Christina Rios, Danial Khalis, Widad Ismail, Danial Hakim, Akanksha Nair, Leigh Arbon, Mathilde Blethon, Anne Brandner, Franziska Krueger.

Client: Standard Chartered
Agency: TBWA Singapore
My Role: Creative Direction, Art Direction, Design

Additional projects

Google Year In Search 2021Every year, Think with Google publishes the Year in Search report with the top consumer trends

Google: Safer With GoogleTalking about security is difficult, but not bringing attention to the problem is worse

Prudential x SuperM 슈퍼엠 'We DO'Bringing positivity and helping people to be physically and mentally healthy

Nike: I Got NextCelebrating young basketball players and encouraging them to play the game

Standard Chartered: ShipbreakingMaking the industry safer for workers, cleaner for the environment

Volkswagen: Space CrossExploring consumers' imagination

Standard Chartered: Living LongerHelping people make better financial decisions

Quickbooks: Through the YearsPowering prosperity for small businesses in SEA

Nescafé: A Little InspirationA little bit of inspiration for accomplishing those mundane tasks

Chernobyl (Чорнобиль)A documentary about the life of residents in the Exclusion Zone

Windblown.inInterface experiments, screen interactions and reusable prototypes

Emotive ExperimentsExperimenting with brain-controlled technology and custom interactive apps

Standard Chartered: Unlimited $averIntroducing the savings account that lets you live a life without limits

Heineken: #OpenSPEvery great city offers an endless adventure within its sky-scraping towers and neon-lit streets

Great Northern HotelA carefully balanced concept combining past and future to create a relevant experience

H2Oh!Refreshing key visuals with a touch of infused fruit flavour

Missing Families From The Street MarketConstructing the story of a peculiar family and its members

Illustration BDExploring shapes and colours

Nike: Black and WhiteCelebrating a football club history and legacy

Face IllustrationShapes and faces

Data BendingCorrupting digital data for aesthetics postdigital

Hong Kong (香港)Visually exploring the Fragrant Harbour

Pacsafe: eCommerceRedefining a new shopping experience

Honda SMSProject type

Creative Coding ExperimentsExploring creative computer programming for digital and physical

© Raul Arantes 2022
Creative Director