STANDARD CHARTERED "WILDLIFE"
Fighting money laundering that fuels the illegal wildlife trade
Criminal syndicates kill an elephant every 25 minutes for its tusks. Then they abuse the financial system to legitimise the proceeds. Standard Chartered is working with partners to fight the money laundering that fuels the illegal wildlife trade.
The illegal wildlife trade is driving species around the world to extinction. It is also a highly profitable, organised crime that fuels corruption, impoverishes communities and inspires violence worldwide.
The campaign focused on promoting the work that Standard Chartered does to fight financial crime that directly impacts wildlife. By taking several measures, and collaborating with partners in problematic countries, the bank can help prevent wildlife trafficking by targeting the industry’s heart: the money.
Money laundering enables poaching. And 30,000 elephants a year pay the price.
Standard Chartered and similar financial institutions can take advantage of their existing infrastructure and financial intelligence to support law enforcement efforts to pursue the trade’s greatest beneficiaries.
I was honoured to work and collaborate with war photographer Kate Brooks, who recently launched a documentary on the issue of wildlife and conservation, The Last Animals. The Last Animals is a story about an extraordinary group of people who go to incredible lengths to save the planet’s last animals.
The campaign rolled out globally, focusing on main markets in Asia, Africa and the Middle East; and different channels such as digital, social, and OOH.
Thrilled to work along with the fantastic team at TBWA Singapore, SixToes and Revolver. Thanks to: Eve Aw, Hagan De Villiers, Perry Essig, Gary Steele, Laurent Pastorelli, Robin Nayak, Michele Bouquet, Cat Reynolds, Haydn Evans, Melissa Hill, Andy Norris, Rachael Wong, Melissa Tam, Janice Tay, Gilda Orru, Alice Farebrother, Jamal Paiman, Lawrence Hu, Jaron Ngoh, Elliot Davis, Valery Seng, Monta Neinberga, Deena Kamisan, Kat Toh, Mark Doney, Winnie Choo, Grace Ng, Danial Khalis, Widad Ismail, Danial Hakim, Akanksha Nair, Leigh Arbon, Mathilde Blethon.
Client: Standard Chartered Agency: TBWA Singapore My Role: Creative Direction, Art Direction, Design