My name is Raul Arantes. I'm a multidisciplinary creative director and design director involved in visual arts, moving image and digital media. My experience spans over the past 15+ years working for advertising agencies, fulfilling various roles, from art direction and design to production and development in Brazil, the UK, mainland China and Hong Kong. I currently live in Singapore.

Having experience in different fields and working as a hybrid, has contributed directly to my career, allowing me to develop many interdisciplinary projects and opening opportunities to plan, create and execute unique and integrated ideas, bridging the gap between creativity and technology.

I've been recognised in many international awards such as Cannes Lions, New York Festivals, London International Awards, Webby, El Ojo de Iberoamérica, and YoungGuns International. My work as a creative and designer has been featured in several publications such as Étapes Magazine (Pyramyd - France), Advertising Now! Online (Taschen - Germany).

ME2

Less, More and None

Less
Podcasts
Procrastination

More
Sleep
Meaningful work
Creative ideas
Great coffee
Side projects

None
Sugar
Alcohol

What I’m doing now

Currently living in Singapore. Usually I spend my time:

Drinking coffee. Working on ideas and side projects in different areas. Reading and researching about economics, nutrition, health. Studying 3D and creative coding. Running and lifting weights. Listening to obscure and weird music.

logos5

Creative direction, art direction and concepting

ads

I've been involved in every aspect of the creative production of ideas from concept, visual design direction, art direction, and creative development.

I have extensive experience creating and applying strategic and creative thinking on branding projects, communication campaigns and execution across various visual styles, mediums and platforms.
I help agencies and companies to build brands, creating meaningful ideas, experiences and shaping their futures.

I also work and collaborate with designers, developers, analysts, strategists, data scientists and different teams in other disciplines to solve creative and technical challenges.

Content, documentary and visual storytellling

story

Over the years, I developed several projects in other areas, such as documentary, content and visual storytelling. I also worked directly with content teams in different capacities, generating ideas, producing and shooting. I can operate several cameras, work with lighting, and use various editing and post-production tools to create compelling content that connect creatively and strategically.

Creative coding, prototyping and product design

creative-code

My technical knowledge in creative coding is a benefit throughout the whole design and creative process. I am passionate about the idea of merging data and technology with a unique approach to the development of creativity and content. I develop and constantly research emerging technologies, from software programming languages and frameworks, to open hardware.

TBWA Singapore
Creative Director

Diagonal Studio
Creative Director, Owner

W+K Shanghai
Freelance Senior Creative


Publicis Hong Kong
Associate Creative Director

Ogilvy Hong Kong
Associate Creative Director

W+K São Paulo
Senior Creative

Professional Sabbatical

AlmapBBDO
Creative Art Director

Lean Mean Fighting Machine
Creative Art Director

J. Walter Thompson London
Creative Art Director

Agency Republic
Art Director/Designer

DDB Brazil
Creative Art Director

Zenza Digital
Art Director/Designer

2019

Gong Awards
Standard Chartered "Ships" – Gold
Standard Chartered "Wildlife" – Silver
Standard Chartered "Wildlife" – Silver
Standard Chartered "Ships" – Bronze
Standard Chartered "Old Age" – Bronze
TBWA: Agency of the Year – Winner
TBWA: Digital Agency of the Year – Winner
Standard Chartered "Old Age" – Shortlist

2015

Wave Festival
Heineken "Open SP" – Bronze
Heineken "Open SP" – Bronze

2013

El Ojo de Iberoamérica
Nike "Black and White" – Shortlist

New York Festivals
Volkswagen "The Original Click" – Shortlist
Volkswagen "The Original Click" – Shortlist
Volkswagen "The Original Click" – Shortlist

One Show Interactive
Volkswagen "The Original Click" – Merit

FIAP
Volkswagen "The Original Click" – Gold

Wave Festival
Volkswagen "The Original Click" – Gold

Webby Awards
Volkswagen "The Original Click" – Winner
Volkswagen "The Original Click" – Nominee

YoungGuns International
Volkswagen "The Original Click" – Bronze

El Ojo de Iberoamérica
AlmapBBDO Agency of the Year – Winner

2012

El Ojo de Iberoamérica
Volkswagen "The Original Click" – Gold


Tomorrow Awards
Volkswagen "The Original Click" – Shortlist


London International Awards
Volkswagen "The Original Click" – Bronze

Volkswagen "The Original Click" – Bronze

São Paulo Creative Club
Volkswagen "Legends" – Bronze

Volkswagen "Legends" – Bronze

Cannes Lions
Volkswagen "The Original Click" – Bronze

Volkswagen "The Original Click" – Shortlist

2011

Cannes Lions
AlmapBBDO Agency of the Year – Winner


2007

Cannes Lions
Terra Networks "Kid's World" – Bronze


MMonline/MSN
Terra Networks "Kid's World" – Bronze


2006

FIAP
Tok&Stok "Bedroom" – Bronze

Tok&Stok "Living Room" – Merit

São Paulo Creative Club
Philips "Hold" – Shortlist


2005

Cannes Lions
DM9DDB Agency of the Year – Winner


MMonline/MSN
Professional of the Year – Winner


Cannes Lions
Itau Insurance Games – Shortlist

Telefónica "Elvis" – Shortlist
Philips "Hold" – Shortlist

One Show Interactive
Telefónica "Pocket Books" – Shortlist

TAM Express "Testimonial" – Shortlist

Clio Awards
Telefónica "Pocket Books" – Shortlist

TAM Express "Testimonial" – Shortlist

El Ojo de Iberoamérica
Telefónica "Pocket Books" – Shortlist

Philips "Hold" – Shortlist

2004

Cannes Lions
TAM Express "Testimonial" – Silver

Telefónica "Pocket Books" – Bronze
Itau Insurance "Lost - Plug" – Bronze

São Paulo Creative Club
TAM Airlines "Screensaver" – Silver

Philips "Home Entertainment" – Merit

New York Festivals
Telefónica "Pocket Books" – Silver

London International Awards
TAM Express "Testimonial" – Shortlist

Telefónica "Pocket Books" – Shortlist
Itaú Insurance "Lost - Plug" – Shortlist
Honda "Civic" – Shortlist

El Ojo de Iberoamérica
TAM Express "Testimonial" – Shortlist


Clio Awards
Philips "Home Entertainment" – Shortlist

Flashforward
Philips "Home Entertainment" – Finalist

© Raul Arantes 2021
Creative Director