About

My name is Raul Arantes. I'm a multidisciplinary creative director and design director involved in visual arts, moving image and digital media. My experience spans over the past 15+ years working for advertising agencies, fulfilling various roles, from art direction and design to production and development in Brazil, the UK, mainland China and Hong Kong. I currently live in Singapore.

Having experience in different fields and working as a hybrid, has contributed directly to my career, allowing me to develop many interdisciplinary projects and opening opportunities to plan, create and execute unique and integrated ideas, bridging the gap between creativity and technology. 

I've been recognised in many international awards such as Cannes Lions, New York Festivals, London International Awards, Webby, El Ojo de Iberoamérica, and YoungGuns International. My work as a creative and designer has been featured in several publications such as Étapes Magazine (Pyramyd - France), Advertising Now! Online (Taschen - Germany).

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What I’m doing now

Currently living in Singapore and working as creative lead at MediaMonks. In this cacophonic world, I am a firm believer that creativity can manifest itself through ideas in many shapes and forms and only unconventional thinking allows us to mine, craft and properly propagate them.

What else? Usually I spend my time:
Drinking coffee. Working on ideas and side projects in different areas. Reading and researching about economics, nutrition, health. Studying 3D and creative coding. Running and lifting weights. Listening to obscure and weird music. Curating designers and visual art, here.

Less, More and None

Less
Podcasts
Procrastination

More
Sleep
Meaningful work
Creative ideas
Great coffee
Side projects

None
Sugar
Alcohol

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Creative direction, art direction, concepting and visual design

ads

I've been involved in every aspect of the creative development of ideas from concept, visual design direction, art direction, and creative direction.

I have extensive experience creating and applying strategic and creative thinking on branding projects, communication campaigns and execution across various visual styles, mediums and platforms.
I help agencies and companies to build brands, creating meaningful ideas, experiences and shaping their futures.

I also work and collaborate with designers, developers, analysts, strategists, data scientists and different teams in other disciplines to solve creative and technical challenges.

Content, documentary and visual storytellling

story

Over the years, I developed several projects in other areas, such as documentary, content and visual storytelling. I also worked directly with content teams in different capacities, generating ideas, producing and shooting. I can operate several cameras, work with lighting, and use various editing and post-production tools to create compelling content that connect creatively and strategically.

Creative coding, prototyping and product design

creative-code

My technical knowledge in creative coding is a benefit throughout the whole design and creative process. I am passionate about the idea of merging data and technology with a unique approach to the development of creativity and content. I develop and constantly research emerging technologies, from software programming languages and frameworks, to open hardware.

R/GA Singapore
Creative Director
Singapore
TBWA\ Singapore

Creative Director
Singapore

Diagonal Studio

Creative Director, Owner
Hong Kong

W+K Shanghai

Freelance Senior Creative
Shanghai, China

Publicis Hong Kong

Associate Creative Director
Hong Kong

Ogilvy Hong Kong

Associate Creative Director
Hong Kong
W+K São Paulo
Senior Creative
São Paulo, Brazil
Professional Sabbatical 🤷‍♀️
London, UK
AlmapBBDO
Creative Art Director
São Paulo, Brazil
Lean Mean Fighting Machine
Creative Art Director
London, UK
J. Walter Thompson London
Creative Art Director
London, UK
Agency Republic
Art Director/Designer
London, UK
DDB Brazil
Creative Art Director
São Paulo, Brazil
Zenza Digital
Art Director/Designer
São Paulo, Brazil

2019

Gong Awards
Standard Chartered "Ships" – Gold
Standard Chartered "Wildlife" – Silver
Standard Chartered "Wildlife" – Silver
Standard Chartered "Ships" – Bronze
Standard Chartered "Old Age" – Bronze
TBWA: Agency of the Year – Winner
TBWA: Digital Agency of the Year – Winner
Standard Chartered "Old Age" – Shortlist

2015

Wave Festival
Heineken "Open SP" – Bronze
Heineken "Open SP" – Bronze

2013

El Ojo de Iberoamérica
Nike "Black and White" – Shortlist
New York Festivals
Volkswagen "The Original Click" – Shortlist
Volkswagen "The Original Click" – Shortlist
Volkswagen "The Original Click" – Shortlist
One Show Interactive
Volkswagen "The Original Click" – Merit
FIAP
Volkswagen "The Original Click" – Gold
Wave Festival
Volkswagen "The Original Click" – Gold
Webby Awards
Volkswagen "The Original Click" – Winner
Volkswagen "The Original Click" – Nominee
YoungGuns International
Volkswagen "The Original Click" – Bronze
El Ojo de Iberoamérica
AlmapBBDO Agency of the Year – Winner

2012

El Ojo de Iberoamérica
Volkswagen "The Original Click" – Gold

Tomorrow Awards
Volkswagen "The Original Click" – Shortlist

London International Awards
Volkswagen "The Original Click" – Bronze

Volkswagen "The Original Click" – Bronze
São Paulo Creative Club
Volkswagen "Legends" – Bronze

Volkswagen "Legends" – Bronze
Cannes Lions
Volkswagen "The Original Click" – Bronze

Volkswagen "The Original Click" – Shortlist

2011

Cannes Lions
AlmapBBDO Agency of the Year – Winner


2007

Cannes Lions
Terra Networks "Kid's World" – Bronze

MMonline/MSN
Terra Networks "Kid's World" – Bronze


2006

FIAP
Tok&Stok "Bedroom" – Bronze

Tok&Stok "Living Room" – Merit
São Paulo Creative Club
Philips "Hold" – Shortlist


2005

Cannes Lions
DM9DDB Agency of the Year – Winner

MMonline/MSN
Professional of the Year – Winner

Cannes Lions
Itau Insurance Games – Shortlist

Telefónica "Elvis" – Shortlist
Philips "Hold" – Shortlist
One Show Interactive
Telefónica "Pocket Books" – Shortlist

TAM Express "Testimonial" – Shortlist
Clio Awards
Telefónica "Pocket Books" – Shortlist

TAM Express "Testimonial" – Shortlist
El Ojo de Iberoamérica
Telefónica "Pocket Books" – Shortlist

Philips "Hold" – Shortlist

2004

Cannes Lions
TAM Express "Testimonial" – Silver

Telefónica "Pocket Books" – Bronze
Itau Insurance "Lost - Plug" – Bronze
São Paulo Creative Club
TAM Airlines "Screensaver" – Silver

Philips "Home Entertainment" – Merit
New York Festivals
Telefónica "Pocket Books" – Silver
London International Awards
TAM Express "Testimonial" – Shortlist

Telefónica "Pocket Books" – Shortlist
Itaú Insurance "Lost - Plug" – Shortlist
Honda "Civic" – Shortlist
El Ojo de Iberoamérica
TAM Express "Testimonial" – Shortlist

Clio Awards
Philips "Home Entertainment" – Shortlist
Flashforward
Philips "Home Entertainment" – Finalist

© Raul Arantes 2021
Creative Director