A selection featuring cases from Nike, ranging from celebrating young basketball players and promoting the sport among kids in China to challenging conventions and unveiling new football jerseys in Brazil.

I Got Next


Celebrating young basketball players and encouraging more kids to play the game. Over the past few years, the basketball scene in China has grown to incredible levels.

Black and White

Nike celebrates São Paulo based club Corinthians, promoting its new jerseys, inspired by the team uniform from the 70s, a significant era in the club history.

© Raul Arantes 2023
Creative Director